Marketing 2nd Edition New. Hinges complimentary rebranding guide equips you with the knowledge and tools you need to lead your firm through the rebranding process from preparation tips to choosing your branding firm to smoothly navigating the process. A career focus to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
This second edition is updated with the latest findings in the field The exercises and case studies will be useful not only to new researchers but also experienced academics and practitioners-. Resource advantage co-evolution and agent-based modelling 80 Conclusions. Marketing Cases c NieuweNHuizeN editor Business.
Since it was published Marketing has established itself as a first choice text for marketing undergraduates MBA students and those taking professional examinations.
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